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Steve Jobs: Software Hero

Although Steve Jobs is thought of as being the Mac/iPhone/iPad/iPod guy, he’s also a software hero

I’ve been using Steve Jobs and Apple as examples in my software blog dedicated to the creation of Great Software. Although Steve Jobs is thought of as being the Mac/iPhone/iPad/iPod guy, he’s also a software hero. At least he’s one of my software heroes.

Steve Jobs’ Apple doesn’t just build products. They understand the market and the consumers better than anyone else. And then they create something that defines and totally owns that market. Their deep understanding of the needs, wants and priorities of the consumer and their “make no compromises” approach allows them to do this.

Steve Jobs: Software Hero

Steve Jobs: Software Hero

When Apple launched the iPad, they didn’t create a product that was a strong competitor or even “the leader” in the “tablet pc” market. They created an iPad market that they alone totally owned. In doing so, they dropped a nuclear bomb and largely obliterated the “tablet pc” market. If you don’t believe me, go ask HP what they think, and ask them why they wrote off a couple hundred million in Touchpads, which might just signal the doom of their $1.2B investment in WebOS as well. What was wrong with the Touchpad? It was a fine product, it simply “wasn’t an iPad”. The power of not just leading a category, but defining it and owning it.

Almost every software company has it backwards, and could learn from Steve Jobs. The software market is full of technology looking for some consumer to accidentally stumble on to it. Products are created without truly understanding the consumers. There is so much Kool-Aid being consumed at software companies that I’m surprised Kraft Foods doesn’t feature “Software” as one of their key verticals on their homepage.

Learn more about the Innovation Secrets of Steve Jobs from this outstanding article by Carmine Gallo on SandHill.com

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More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.